Förklara skylten / Explain the sign

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Jag trodde att anledningen till att priset på t.ex. ost är 79,90kr/kg är att det ska verka billigare än om det hade stått 80kr/kg, och därmed luras man att köpa mer ost. En annan anledning skulle vara att om man köper massor av saker som kostar XX,90kr, så sparar man till slut in en krona eller två. Båda två är korkade anledningar, och det finns säkert bättre förklaringar. Men om man håller sig till de två förklaringarna, vad är då meningen med följande skylt?

I thought that the reason behind the price of e.g. cheese being 79.90SEK/kg was that it would seem cheaper than if it had said 80SEK/kg, and thus you are fooled to buy more cheese. Another explanation would be that if you buy lots of stuff that all cost XX.90SEK/kg you would eventually save a crown or two. Both are idiotic reasons, and there are probably better explanations. But keeping to these two explanations, what is the purpose with this sign?

Vill de att det ska verka billigare att skräpa ner än vad det egentligen är, så att man gör det oftare? Eller vill de att man ska känna att om man skräpar ner flera gånger så sparar man till slut några dollar?

Do they want to make it seem like it is not as expensive to dump trash as it actually is, so that you’d do it more often? Or do they want you to feel that if you dump trash there often, you will eventually save a few dollars?

7 responses »

  1. “Come live in [INSERT TOWN NAME]!
    All of our fines for minor crimes are less than $300!
    We’re better than [INSERT NAME OF RIVAL TOWN FURTHER UP THE RIVER]!”

  2. “Come live in [INSERT TOWN NAME]!
    All of our fines for doing naughty things are less than $300!
    We’re better than [INSERT NAME OF RIVAL TOWN FURTHER UP THE RIVER]!”

  3. Hmmm… I am in the Mormon nest area, and work with evolutionary biology… I *assume* that would be a bulk transgression. If so, lucky me, because I get to save a few dollars!

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